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What’s the secret to an addictive brand? It’s story. Your story.
For brands hoping to build a content strategy that wins them fans both inside and outside of their organizations, you need to tell a compelling story. But here’s the catch – stories are hard. Great stories have high points, low points and sometimes REALLY low points. That’s okay – that’s actually what makes your story great. It can be the source of an awesome content strategy, but brand storytelling comes first.
That’s why we’d like to invite you to sign up for ECHO’s FREE storytelling newsletter. We’ve been telling the stories of iconic brands like Lululemon, Goldcorp, London Drugs and the JOEY Restaurant Group for fifteen years. We know good stories, and we’ll send our secret sauce to your inbox every week. (Here’s what you’ll get in a typical newsletter.)
Each weekly digest newsletter is a collection of our storytelling picks. We’re excited to share:
- tips and tricks to build a dynamic brand story
- great writing that will inspire you
- the latest trends in digital storytelling (read: social media domination)
- examples of superior storytelling through blogs, graphic art, podcasts, magazines, books, apps (you name it, we love it)
- how to use books, magazines, and video to build your brand
- intelligence, pragmatism, and fun
Don’t fill your feeds with dry reports. Become a storytelling wizard. Then you’ll know the magic that turns big fails into success stories, customers into evangelists and employees into enthusiastic stakeholders.
We’re excited to get started. Sign up for our newsletter today.