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What’s the secret to an addictive brand? It’s story. Your story.
For brands hoping to build a content strategy that wins them fans both inside and outside of their organizations, you need to tell a compelling story. But here’s the catch – stories are hard. Great stories have high points, low points and sometimes REALLY low points. That’s okay – that’s actually what makes your story great. It can be the source of an awesome content strategy, but brand storytelling comes first.
That’s why we’d like to invite you to sign up for ECHO’s FREE storytelling newsletter. We’ve been telling the stories of iconic brands like Lululemon, Goldcorp, London Drugs and the JOEY Restaurant Group for fifteen years. We know good stories, and we’ll send our secret sauce to your inbox every month. (Here’s what you’ll get in a typical newsletter.)
Each newsletter contains:
- tips and tricks to build a dynamic brand story
- advice on brand and content strategy from experienced editors
- the latest trends in digital storytelling (read: social media domination)
- how to use books, magazines and video to build your brand
- intelligence, pragmatism and fun
Don’t fill your feeds with dry reports. Become a storytelling wizard. Then you’ll know the magic that turns big fails into success stories, customers into evangelists and employees into enthusiastic stakeholders.
We’re excited to get started. Sign up today.