Bennett Jones
A trusted voice in law, told through people not precedent
Bennett Jones | backstory
Challenge Mark a milestone with meaning Bennett Jones began in Calgary in 1922. What started as a regional law office grew into one of Canada’s most respected and influential national firms, with deep roots in business, politics, and the courts. As the firm approached its 100th anniversary, leadership wanted to mark the occasion in a […]
Wheaton Precious Metals
An industry-disrupting growth story, in silver and gold
Rocky Mountaineer | backstory
Challenge Don’t repeat the corporate history For most companies, a 25th anniversary is the perfect time to publish a corporate history. But Rocky Mountaineer had already done that. Five years earlier, they’d commissioned Trip of a Lifetime by Paul Grescoe, a richly detailed account of the luxury train’s founding and evolution. It was well-written, comprehensive, […]
Taco John’s | backstory
Challenge Celebrate 50 years and fuel the future Taco John’s had come a long way since its founding in Cheyenne, Wyoming in 1969. What began as a single taco stand had grown into a quick-service Mexican food chain with more than 350 restaurants across 23 U.S. states — a bold, beloved brand with a fiercely […]
Arc’teryx | backstory
Challenge Growth that risked the culture Arc’teryx was at a tipping point. The outdoor performance company had become a global force, with new hires joining every week and international expansion moving quickly. But three-quarters of employees had been with the company for less than three years. The risk? Losing the edge, spirit, and clarity of […]
Rocky Mountaineer
Giving a luxury rail company the narrative it deserves
Charles Flavelle | backstory
Challenge Capturing a thinker’s voice and his questions Some people write their memoir to lock in answers. Charles Flavelle wasn’t one of them. When we sat down with Charles and his wife, Lucile, we had already helped the family complete a legacy book for Purdys Chocolatier, the company Charles had led for more than four […]
Taco John’s
A family-owned taco chain hones in on heritage to honour franchise roots
Don McLeod | backstory
Challenge A quiet legacy, told gently Don McLeod had never intended to write a memoir. He didn’t seek the spotlight. He didn’t need a platform. What he had was a lifetime of stories — mines built, challenges met, values lived — and a family who felt it was time those stories were preserved. His children […]