Media Tag: book

Taco John’s

A family-owned taco chain hones in on heritage to honour franchise roots

Taco John’s | backstory

Challenge Celebrate 50 years and fuel the future Taco John’s had come a long way since its founding in Cheyenne, Wyoming in 1969. What began as a single taco stand had grown into a quick-service Mexican food chain with more than 350 restaurants across 23 U.S. states — a bold, beloved brand with a fiercely […]

Arc’teryx | backstory

Challenge Growth that risked the culture Arc’teryx was at a tipping point. The outdoor performance company had become a global force, with new hires joining every week and international expansion moving quickly. But three-quarters of employees had been with the company for less than three years. The risk? Losing the edge, spirit, and clarity of […]

Arc’teryx

This mountain gear innovator’s world-class design ethos speaks for itself

Don McLeod | backstory

Challenge A quiet legacy, told gently Don McLeod had never intended to write a memoir. He didn’t seek the spotlight. He didn’t need a platform. What he had was a lifetime of stories — mines built, challenges met, values lived — and a family who felt it was time those stories were preserved. His children […]

Don McLeod

A mining legend talks to his great-great-great grandchildren

Mine Safety Appliances | backstory

Challenge Getting the core of MSA’s company history When MSA turned 100, they wanted a book that did more than commemorate a date. They wanted a book that celebrated the global legacy of a company that exists to save lives, captured the respect and pride of its employees, and was worthy of a milestone few […]

Kipnes | backstory

Challenge Two lives, one story—and the whole story When Irv and Dianne Kipnes approached Echo, they were clear on what they didn’t want. They didn’t want a puff piece. They didn’t want a victory lap. They didn’t even want a public-facing book. What they wanted was a privately published, honestly told record of two remarkable […]