Wheaton Precious Metals
An industry-disrupting growth story, in silver and gold
Rocky Mountaineer | backstory
Challenge Don’t repeat the corporate history For most companies, a 25th anniversary is the perfect time to publish a corporate history. But Rocky Mountaineer had already done that. Five years earlier, they’d commissioned Trip of a Lifetime by Paul Grescoe, a richly detailed account of the luxury train’s founding and evolution. It was well-written, comprehensive, […]
Rocky Mountaineer
Giving a luxury rail company the narrative it deserves
Arc’teryx | backstory
Challenge Growth that risked the culture Arc’teryx was at a tipping point. The outdoor performance company had become a global force, with new hires joining every week and international expansion moving quickly. But three-quarters of employees had been with the company for less than three years. The risk? Losing the edge, spirit, and clarity of […]
Taco John’s
A family-owned taco chain hones in on heritage to honour franchise roots
Charles Flavelle | backstory
Challenge Capturing a thinker’s voice and his questions Some people write their memoir to lock in answers. Charles Flavelle wasn’t one of them. When we sat down with Charles and his wife, Lucile, we had already helped the family complete a legacy book for Purdys Chocolatier, the company Charles had led for more than four […]
Don McLeod | backstory
Challenge A quiet legacy, told gently Don McLeod had never intended to write a memoir. He didn’t seek the spotlight. He didn’t need a platform. What he had was a lifetime of stories — mines built, challenges met, values lived — and a family who felt it was time those stories were preserved. His children […]
Arc’teryx
This mountain gear innovator’s world-class design ethos speaks for itself
Charles Flavelle
From chocolate to questions of legacy: one founder’s second chapter
Mine Safety Appliances | backstory
Challenge Getting the core of MSA’s company history When MSA turned 100, they wanted a book that did more than commemorate a date. They wanted a book that celebrated the global legacy of a company that exists to save lives, captured the respect and pride of its employees, and was worthy of a milestone few […]