lululemon | backstory

Challenge Communicate culture at a crucial time In 2007, yoga retailer lululemon athletica had a problem that most would be happy to have. The company was growing explosively, opening as many as three stores a month. Founder and CEO Chip Wilson was worried that the pace of expansion would dilute lululemon’s famously unique corporate culture […]

lululemon

Bottling an iconic athleisure brand’s secret sauce (it’s all about culture)

Interface | backstory

Challenge A whole lot more to modular flooring The founding of Interface, and its moonshot sustainability moment, has been celebrated before. While there are books and films about Ray Anderson and the early years of Interface, the philosophy of the company had yet to be fully told. Interface champions a unique approach that fuses design, […]

Interface

How a flooring business became the most sustainable company in the world

Easton Archery | backstory

Challenge Meaningfully commemorating Easton’s 100-year landmark In December 2019, we teamed up with Salt Lake City’s Easton to help the world’s leading innovator in sport- and hunting-archery celebrate its 100-year anniversary. To commemorate this milestone, our task was to dig deep, write, design, and coordinate the printing of a unique magazine-style book that chronicled the […]

JOEY Restaurants

A Canadian restaurant chain marks 25 years and breaks into the LA food scene with style

Easton

A third-generation family-owned sporting giant hits the century mark

JOEY Restaurants | culture book | backstory

Challenge Helping JOEY preserve its values and celebrate 25 years JOEY Restaurant Group came to us at a time of exciting growth. The successful premium-casual restaurant brand were opening two to three locations per year, and expanding quickly into the US. Their strong corporate culture (profit-sharing for managers and chef trips to Italy, anyone?) and […]

Arc’teryx | backstory

Challenge Building a brand story for the future Born in a garage out of a desire to make the best products possible, Arc’teryx achieved cult status with hard-core adventurers and became an international symbol of technical excellence, all while maintaining the company’s unique culture. But as Arc’teryx grew, they found themselves at a tipping point: […]

Arc’teryx

Revered outdoor gear innovators dig deep for their brand story