All In

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In her latest book, All In, Arlene Dickinson of CBC’s Dragon’s Den and The Big Decision breaks away from the herd and presents a business book that is honest and personal about what it’s really like to be an entrepreneur: “Entrepreneurship isn’t a job. It’s a demanding, rewarding, scary, thrilling and ultimately all-encompassing lifestyle,” she writes. She shows that business isn’t a walk in the park through personal stories from several entrepreneurs who have made it, risking big to win big.

There are few people we know who embody Arlene’s profile of an entrepreneur more than Echo Memoirs president Samantha Reynolds — so much that you can read about Sam in All In. She’s one of the entrepreneurs featured in the book. Dickinson really captures Sam’s drive and dedication to her business, and the portrait is inspiring.

We’ve only flipped through the pages to find mentions of Sam and Echo, but are excited to read the rest of the book soon. Arlene’s tell-it-like-is style is engrossing, and the stories will lend encouragement and wisdom to anyone with a zeal to make it on their own.

Learn more about All In by Arlene Dickinson (HarperCollins, 2013)