Tell a Better Brand Story
Take your story from so-so to STELLAR with our brand storytelling e-course.
Over the course of five thoughtfully researched and written emails from our Story Director, John Burns, you’ll learn about:
-
the value that storytelling brings to all human interactions
-
the role of audience and the development of nuanced personas
-
archetypal stories we’re hard-wired to appreciate
-
what makes for truly effective brand storytelling
-
strategies for deciding where you’ll tell your perfect brand story
Every story has drama, heroes, villains, pitfalls, turning points, surprises, and resonant lessons. We’re keen to help you uncover and share yours.