Samantha founded Echo in 1999, and under her leadership, the storytelling firm has been trusted by over 400 global enterprises and prominent families to preserve their legacies. Samantha was named one of British Columbia’s “Top 40 under 40” in 2005. She is a frequent speaker and panelist on the topic of how families that preserve their Story Capital TM achieve strengthened family alignment, generational resilience, and leadership continuity. Samantha also writes regular articles for Forbes on how to use authentic storytelling to drive business results, and serves as Special Advisor to the global community at FOX (Family Office Exchange).