Summary
In 2017, the corporate communications team at adidas was gearing up for an increasingly complex social climate. To become more integrated, they launched new roles and brought in skilled people, but as a worldwide sports retailer, they needed to break out of the corporate mentality. Here’s how they used storytelling to empower a diverse team of pros at their corporate offices in Portland.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Client name
Client title, company name
Liked this story? You'll love these ...
Bottling an iconic athleisure brand’s secret sauce (it's all about culture)
- Company stories
- retail
- lululemon
- Corporate culture book
A third-generation family-owned sporting giant hits the century mark
- Company stories
- sporting goods
- Easton
- Centennial commemorative book
Revered outdoor gear innovators dig deep for their brand story
- Company stories
- apparel
- Arc'teryx
- Company culture + onboarding book
Bottling an iconic athleisure brand’s secret sauce (it's all about culture)
- Company stories
- retail
- lululemon
- Corporate culture book
A third-generation family-owned sporting giant hits the century mark
- Company stories
- sporting goods
- Easton
- Centennial commemorative book
Revered outdoor gear innovators dig deep for their brand story
- Company stories
- apparel
- Arc'teryx
- Company culture + onboarding book