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Shannon Emmerson

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A workshop facilitator once asked me if I had an example of how cross-platform publishing actually helped a business. My answer was “grass”…
Whether or not you consciously think about the origin stories of brands or admirable leaders, you probably know a slew of them. Here are a few things we can learn from these stories….
As a leader, you’re already telling stories to colleagues, boards, superiors, and employees, all with the goal of encouraging your audience to take action. How do you tell those stories well?…
Stories – when chosen wisely, and told well – are powerful tools for persuasion, influence, affection and trust because they make us feel as well as think. Here are ways you can turn them into strategic assets for your business….
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Shannon Emmerson

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