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BACKSTORY

Challenge

A quiet legacy, told gently

Don McLeod had never intended to write a memoir. He didn’t seek the spotlight. He didn’t need a platform.

What he had was a lifetime of stories — mines built, challenges met, values lived — and a family who felt it was time those stories were preserved.

His children — daughter Catherine and son Bruce — reached out to Echo. Their hope was to create a book that could honour their father’s life and achievements, but more than that, to capture the wisdom and grit that defined him.

Don wasn’t sure. As a rule, he preferred to listen before speaking. He didn’t want to exaggerate or elevate. He wanted to keep the facts straight and the tone humble.

That meant the process had to earn his trust.

It needed to be quiet, thoughtful, and true.

Solution

Conversations that built a book

We began, as we always do, by listening.

Our team travelled to Don’s home for a series of in-person interviews. These weren’t formal sessions. They were conversations: slow, respectful, generous.

Don spoke about growing up in Stewart, about raising a family, about his years in the mining business. He recalled the founding of Northair, the early days of the Brandywine mine, the tenacity it took to keep a company afloat. And in each story, his values came through: tenacity, optimism, and a deep commitment to mentoring the next generation.

From these interviews, we shaped a manuscript that reflected the man behind the legend.

The tone was plainspoken. The pacing unhurried. The structure followed a life, not a résumé.

Design choices echoed that simplicity. We used archival photos, maps, and company records to illustrate key milestones, and kept the layout clean and classic. The result felt personal, but never private. Professional, but never promotional.

It was a book for Don’s children and grandchildren, but also for the community of miners and builders who had travelled a similar path.

Result

A memoir that struck gold

When the first edition of Don McLeod: A Memoir was released, the response was immediate.

Family members called to share what the book meant to them. Colleagues passed copies to their own children. Industry peers sent notes of thanks for preserving a story that mirrored their own experience.

The print run sold out. So we printed again. And again.

Don’s story didn’t just fill pages; it filled a gap. It captured the quiet integrity of a generation who shaped British Columbia’s mining sector, often without ever telling their side of the story.

And it gave Don a rare chance to reflect on a life lived fully and on his own terms.

Don sold his memoir at a big mining convention in Vancouver to anyone willing to donate at least $50 to the B.C. Children’s Hospital Foundation.

He raised $30,000 in one afternoon.

And in 2010, The McLeod Luck won gold at the Independent Publishing Awards in New York.

One more cool thing...

The man behind the mines

Don McLeod’s reputation in Canadian mining was well established long before the memoir.

But many of his colleagues had never heard how he got started, or what principles guided his decisions, or how he thought about legacy — not just business succession, but personal impact.

The book pulled back the curtain. It revealed the thoughtful, sometimes reluctant, deeply principled man behind the mines.

And it allowed a quiet leader to leave behind something more lasting than accolades: his voice.

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