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Building brand awareness

There’s no better sales tool than storytelling

Brand stories matter, no matter how “boring” your business

  • | 3 min
By showcasing only high-profile brand stories, we are doing a disservice to those companies who aren’t, shall we say, quite as sexy…

5 questions to ask yourself to create an authentic brand story

  • | 3 min
Authenticity has become a true buzz word in the world (for good reason) and it’s through the crafting and telling of authentic stories that a strong trust relationship can build…

How brand storytelling can boost your bottom line

  • | 4 min
If you’re a startup looking for your VC, or a venerable brand retrenching for the future, it all starts with a powerful story…

How to power your website with storytelling

  • | 3 min
When you keep the stories flowing, you’ve got ample opportunity to fill your site — and eventually all your other channels, too — with the stuff of true engagement (and conversion)…

Core elements of a great business story

  • | 4 min
Stories – when chosen wisely, and told well – are powerful tools for persuasion, influence, affection and trust because they make us feel as well as think. Here are ways you can turn them into strategic assets for your business….

Topics we recommend

Straight out of Forbes

Your dose of storytelling expertise from our founder and CEO via Forbes Agency Council. Read all our Forbes articles here.

Brains behind the blog

Sam Reynolds headshot_1000px

Samantha Reynolds

  • Founder + CEO
John-burns_headshot_1000px

John Burns

  • President
Ali-Smith-Cairns_headshot_1000px

Alison Smith-Cairns

  • Director of People + Projects
Matt-Ogrady_headshot_1000px

Matt O’Grady

  • Editorial Director

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