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Creating a storytelling culture

Ideas to drive communities that value connection, vulnerability, and positive pursuit through storytelling.

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Use this remarkable 500-year-old technology to tell your story

  • | 3 min
Notes on a dear-to-us technology that hundreds of years of progress are having difficulty replacing: the printed book…

Using storytelling to change your corporate culture

  • | 4 min
We’ve already talked about origin stories, but identifying those who are positively contributing to your culture can go a long way to larger change…

Why C-Suite executives need to master great storytelling

  • | 4 min
Many leaders think that storytelling is an inherited trait, like charm or charisma. But that’s not true. Everybody can learn to be a better storyteller—if they’re willing to put in the work…

The business case for honest storytelling

  • | 4 min
Emotion drives consumer decision-making, so how can successful brands identify and utilize this for meaningful positioning, differentiation, and authentic storytelling?…

Publish or vanish

  • | 4 min
Many businesses want to celebrate accomplishments like growth, acquisition, and milestone anniversaries, and they aren’t ready to disappear…

Why business storytelling matters (and how to do it)

  • | 3 min
A workshop facilitator once asked me if I had an example of how cross-platform publishing actually helped a business. My answer was “grass”…

Other blog topics

Straight out of Forbes

Get a dose of valuable storytelling expertise from our founder and CEO via Forbes Agency Council, a community for executives in successful public relations, media strategy, creative and advertising agencies.

Brains behind the blog

Sam Reynolds headshot_1000px

Samantha Reynolds

  • Founder + CEO
John-burns_headshot_1000px

John Burns

  • President
Ali-Smith-Cairns_headshot_1000px

Alison Smith-Cairns

  • Director of People + Projects
Matt-Ogrady_headshot_1000px

Matt O’Grady

  • Editorial Director

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