Samantha Reynolds

Our team Samantha was named one of British Columbia’s “Top 40 under 40” in 2005. Under her leadership, Echo has produced over 300 corporate and personal stories since 1999. She speaks across North America to executives and high-net worth individuals about how to use authentic storytelling to engage customers, employees and millennials. Her personal blog, […]
John Burns

Our team John Burns is president of ECHO Storytelling Agency, where he pursues his highest personal values of service and utility, connecting the talents and passions of staff with the business hopes and challenges of his clients. And somehow, within all this, improving processes and efficiencies to maximize profitability. John spent over 20 years in […]
Cathy Smith

Our team Cathy has spent over 30 years in design, starting out in ad agencies, navigating the freelance hustle, and co-partnering a design firm before landing at Echo, where she spent the last 15 years working on nearly 100 books. Along the way, she’s picked up some awards (and a lot of coffee habits). As […]
Alison Smith-Cairns

Our team Ali has been working in writing and publishing in some capacity for the better part of her 25-year career. With stints at academic publishers and trade publishers, associations, non-profits and online magazines, being steeped in storytelling and all the mechanics behind it has always driven her. When she landed at ECHO in 2017, […]
Matt O’Grady

Our team Former Editor-in-Chief of BCBusiness. Former B.C. Bureau Chief for The Globe and Mail. Former Executive Editor of Canadian Business. Recipient of several National Magazine Award nominations, Western Magazine Award nominations and a Jack Webster Award nomination for journalistic excellence. Graduate of the Queen’s School of Business, the Canadian Securities Course and SFU’s Master […]
Krista Zerbin

Our team With over a decade of experience as a professional photographer, Krista has built a diverse portfolio creating custom content for clients across industries. An internationally licensed landscape photographer with work featured on prominent travel media platforms, Krista is dedicated to capturing the beauty and emotion of both natural and human stories. This passion […]
Clothilde Robine

Our team She had more than 30 different jobs in her life including buyer, photographer, event manager and now office manager. She is also a big traveler, she loves to wander around the world with her backpack and lived in 7 different countries. She speaks three languages fluently (English, French, and Spanish) and is learning […]
Kankana Basu

Our team Has a wealth of specialized editorial experience across mediums and genres with established and emerging writers, as well as sound knowledge of best practices in publishing. Started with Penguin Random House, going on to work with the rest of the leading Big 4 and dynamic independent publishers worldwide. Awarded numerous academic and professional […]
Shahla Sayeed

Our team Shah is a culture kid, mother to twin boys, and a digital native who has lived, studied, and worked in 7 countries. She has more than a decade of experience in multimedia content design and management. She won a nationally accredited creative media award in Malaysia and three design competitions while completing her […]
Mike Correia

Our team Has over 25 years in the print industry as a pre-press specialist and has held many print industry positions such as Production Manager for local publication the Georgia Straight. Born and raised first generation Vancouverite. Six-word memoir Oh Crap, I did it again. Favourite book The Outsiders by SE Hilton Deepest fear What’s […]