3 lessons for building your authentic brand story
As the story goes, in the ’70s, a man named Roy Raymond went shopping for underwear for his wife. Scanning the pragmatic offerings in the fluorescent department store lighting, he felt “like a pervert.” And so an idea was born. Launching a sophisticated Victorian-era-inspired storefront, Raymond invited women and men to safely gaze at the […]
How to power your website with storytelling
While every brand wants to convert audiences into consumers, conveying your own brand’s awesomeness can be challenging. Most brands default to talking about the life-altering benefits or cutting-edge features of their offerings, assuming this will be enough to sell their audience. But for most consumers, that isn’t enough. Audiences need stories. Stories evoke reaction Most […]
5 caring ways to remotely revive your client relationships
Over the last couple of years, we’ve all adapted to new ways of working. We’re back to in-person connections, but we’ve also Zoomed beyond measure. It’s more flexible, fluid, and it feels balanced. At least we feel that way as we’ve embraced the hybrid model here at Echo. A complete return to our old ways […]