Our Team
Alison Smith-Cairns,
Manager of People & Projects
![Alison Smith-Cairns](https://www.echostories.com/wp-content/uploads/2017/03/Ali_Nov_2014-74A_bw.jpg)
I’m one of the first faces clients meet at ECHO and I’m with them from the start of their project to the end (and beyond!), navigating the waters along the way – both stormy and smooth. Inside ECHO, I strive for the happiness and satisfaction of every team member and champion ECHO’s values, purpose, and mission every day.
Favourite book
Middlesex by Jeffrey Eugenides
Six-word memoir
Searched everywhere for home. Found herself.
Chops
- Helped to create and develop an extensive online City guide as Yellow Pages’ Vancouver City Editor
- Programmed and organized Master Class series for TheTyee.ca, generating essential revenue for one of Canada’s most successful and award-winning independent news sites
- For D&M Publishers, developed and implemented anĀ Online Toolkit, a weekly email tutorial instructing authors how to build their online presence
- Brought D&M’s marketing into the digital age by conceiving of and creating original online campaigns that garnered attention nationwide
Deepest fear
Irretrievably dropping things (over a bridge, off a ferry deck, out the car window).
Recent posts
“6 Tips for a Successful Anniversary Campaign”
“5 Questions to Ask Yourself to Create an Authentic Brand Story”
“Tell Stories. Engage Staff”
“Why an Anniversary Website Is Key to Your Celebrations”