Our Team

Samantha Reynolds,
Founder and President

Samantha Reynolds

I help great people tell great stories. I also talk on the phone a lot and write ideas on scraps of paper when stopped at red lights.

Favourite book
A Heartbreaking Work of Staggering Genius by Dave Eggers

Six-word memoir
Tried hard to savour the details.


      • Named one of British Columbia’s “Top 40 under 40” in 2005.
      • Under Samantha’s leadership, ECHO has produced over 400 corporate and personal stories since 1999.
      • Speaks across North America to executives and high-net worth individuals about how to use authentic storytelling to engage customers, employees and millennials.
      • Personal blog, www.bentlily.com, featured in O Magazine.
      • Member of Forbes Agency Council




Recent posts

How to Use Storytelling to Improve Your Marketing in 2022 (My Top 10 Tips)

How to Raise Kids Who Share Your Values

Why Authenticity is the Holy Grail for Your Brand

How to Use Storytelling to Preserve and Share Family Values


Deepest fear
Getting to the end of my life and realizing I was never quite myself.