Summary
In 2017, the corporate communications team at adidas was gearing up for an increasingly complex social climate. To become more integrated, they launched new roles and brought in skilled people, but as a worldwide sports retailer, they needed to break out of the corporate mentality. Here’s how they used storytelling to empower a diverse team of pros at their corporate offices in Portland.
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Training a global team of rationalists to tell their most human stories
- Storytelling training
- engineering
- GHD Global Engineers
- Leadership storytelling workshop
Unifying culture across a fast-growing safety services empire
- Storytelling training
- construction
- APi Group
- Storytelling manual + workshop
Sharing stories of connection in a room of 150 pharma pros
- Storytelling training
- pharmaceutical
- Lundbeck
- Brand story + storytelling workshop
Training a global team of rationalists to tell their most human stories
- Storytelling training
- engineering
- GHD Global Engineers
- Leadership storytelling workshop
Unifying culture across a fast-growing safety services empire
- Storytelling training
- construction
- APi Group
- Storytelling manual + workshop
Sharing stories of connection in a room of 150 pharma pros
- Storytelling training
- pharmaceutical
- Lundbeck
- Brand story + storytelling workshop