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  • TASC
  • A brand story to anchor a fast-moving benefits company
  • Sales storytelling workshop

Summary

Employee benefits provider TASC (Total Administrative Services Corporation) partnered with Echo to define its founding story during a time of rapid growth and industry change. We developed a clear brand narrative, presented it live to staff, and built a storytelling training and ambassador book to embed it across the company.

Read the backstory
The work that has been done so far is already being adopted by our leadership team and it is so exciting to see. ECHO is seen as a very important and visible part of shaping the TASC brand, and I cannot imagine working with anyone else.
Stephanie AndersonMarketing & Communications Specialist
I cannot thank you all enough for your understanding and flexibility in working with us. You are helping write a story for a company that is going through a BIG change and, with that, a lot of moving parts.
Stephanie AndersonMarketing & Communications Specialist

Want your team to align behind a real, repeatable story?

If you liked this story, you’ll love these. We train companies to turn founding moments into living narratives.

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Training a global team of rationalists to tell their most human stories
  • Storytelling training
  • engineering
  • GHD Global Engineers
  • Leadership storytelling workshop
A storytelling playbook to frame the cloud revolution’s human side
  • Storytelling training
  • technology
  • Microsoft
  • Storytelling-for-sales workshop
Storytelling training at the scale of 273,000 accounting pros
  • Storytelling training
  • accounting
  • KPMG Global
  • Virtual storytelling workshop

What’s your story?

Let’s talk