Interface | backstory
Challenge A whole lot more to modular flooring The founding of Interface, and its moonshot sustainability moment, has been celebrated before. While there are books and films about Ray Anderson and the early years of Interface, the philosophy of the company had yet to be fully told. Interface champions a unique approach that fuses design, […]
Interface
How a flooring business became the most sustainable company in the world
Legrand International
How a simplified brand story helped this electrical giant onboard new acquisitions
Legrand International | backstory
Challenge Three months to create a story arc that Legrand stakeholders can ‘live’ by Coinciding with the earliest stages of electrification in the late 19th century, Legrand’s heritage runs deep. In 1984, Legrand finally entered the North American market. Their foundations in electrical services grew into market-share dominance, partly thanks to some big strategic acquisitions. […]
Mercer International
Who said a corporate report can’t be a great read?
Mercer International | backstory
Challenge How do you tell a story on sustainability with data? In 2021, we partnered with Mercer international, a leading provider of renewable bio-based forest products. Our mission was to work with Mercer’s communications teams in Canada and Germany to build a unique, accurate, and engaging sustainability report — a first for the company. As […]
GHD Global Engineers | backstory
Challenge Harnessing the power of story to unify a high-impact global business and bring their values into action In 2021, GHD discovered ECHO and our storytelling training service. They needed a way to give employees from their divisions in the Americas, EMEA, and Asia-Pacific regions the practical skills to foster culture, connect both internally and […]
GHD Global Engineers
Story-driven training gets a team of rationalists to lead with empathy
Arc’teryx | backstory
Challenge Building a brand story for the future Born in a garage out of a desire to make the best products possible, Arc’teryx achieved cult status with hard-core adventurers and became an international symbol of technical excellence, all while maintaining the company’s unique culture. But as Arc’teryx grew, they found themselves at a tipping point: […]
Arc’teryx
Revered outdoor gear innovators dig deep for their brand story
