event Archives

Legrand International

Helping leaders of a global tech business speak like humans, not slides

Legrand International | backstory

Challenge Make leadership communication feel like leadership As a global leader in electrical and digital building infrastructure, Legrand knows complexity. Their executives are fluent in systems, markets, product lines, and performance. But when it came to sharing stories that connected emotionally with clients or teams, many team members struggled to find the right voice. Legrand’s […]

GHD Global Engineers

Training a global team of rationalists to tell their most human stories

GHD Global Engineers | backstory

Challenge Make storytelling a global skillset GHD is a global professional services company with teams working across five continents in engineering, architecture, construction, digital, and environmental services. The company is united by a shared purpose: “Together with our clients, we create lasting community benefit.” But its internal and external messaging didn’t always reflect that purpose […]

APi Group | backstory

Challenge Align sorytelling with leadership culture APi Group is a family of construction, safety, and service companies operating in over 20 countries with more than 25,000 team members. What unites them all isn’t just a shared business model. It’s a commitment to building great leaders. Leadership is embedded in APi Group’s identity. They promote it […]

APi Group

Telling a safety story that scales with expansion

Microsoft | backstory

Challenge Teaching story to emerging founders Microsoft Innovation Centres support early-stage entrepreneurs in markets around the world. Through access to mentorship, capital, and strategic tools, these hubs help founders turn ideas into viable businesses. But Microsoft saw a gap in one of the most essential entrepreneurial skills: storytelling. While founders were focused on product development, […]

KPMG Global | backstory

Challenge Align language with culture … globally KPMG Global employs more than 273,000 people across 143 countries. Its reach is vast, its operations complex, and its mandate — “Inspire confidence, empower change” — ambitious. But in a company of that scale, values can feel abstract. The challenge wasn’t that employees didn’t believe in the work. […]