Legrand International
How a simplified brand story helped this electrical giant onboard new acquisitions
Legrand International | backstory
Challenge Three months to create a story arc that Legrand stakeholders can ‘live’ by Coinciding with the earliest stages of electrification in the late 19th century, Legrand’s heritage runs deep. In 1984, Legrand finally entered the North American market. Their foundations in electrical services grew into market-share dominance, partly thanks to some big strategic acquisitions. […]
GHD Global Engineers
Story-driven training gets a team of rationalists to lead with empathy
GHD Global Engineers | backstory
Challenge Harnessing the power of story to unify a high-impact global business and bring their values into action In 2021, GHD discovered ECHO and our storytelling training service. They needed a way to give employees from their divisions in the Americas, EMEA, and Asia-Pacific regions the practical skills to foster culture, connect both internally and […]
APi Group
Construction company makes every employee a leader through storytelling
APi Group | backstory
Challenge Ingraining APi’s purpose at a personal level to inspire all of its people In April 2018, APi Group invited us to help meaningfully mobilize their purpose: Building Great Leaders. They needed a strategy to build better connections between their internal and external people, who come from a wide range of leadership levels, backgrounds, and […]
Lundbeck | backstory
Challenge Building a powerful storytelling culture at Lundbeck Canada Here’s a truth we often lead with: many of our peers may be secretly anxious about their storytelling ability. It is an important skill, and while it may seem daunting, the good news is that with a few simple tools and the drive to foster stronger […]
Microsoft
Equipping tech entrepreneurs with storytelling skills to beat the competition
KPMG Global
Offering 273,000 accounting professionals the opportunity to improve their storytelling chops
Microsoft | backstory
Challenge Designing a workshop that closes crucial knowledge gaps for tech entrepreneurs For the opening of the first Microsoft Innovation Centers (MICs) in South Australia and Armenia, Microsoft approached us to develop the curriculum for a Storytelling for Entrepreneurs workshop. The innovation centers were created to bring together the best and brightest software start-ups in […]
