Work Tag: 100 years

Easton Archery | backstory

Challenge Celebrate a century without losing the plot Easton is one of those rare companies that helped shape an entire sport. From its earliest aluminum arrows in the 1940s to its place in every Olympic archery final since 1972, Easton has left its mark on the field and in the hearts of archers around the […]

Easton

A sporting brand story that starts with family, not gear

Bennett Jones

A mighty testament to a premier law firm’s century of national service

Bennett Jones | backstory

Challenge Mark a milestone with meaning Bennett Jones began in Calgary in 1922. What started as a regional law office grew into one of Canada’s most respected and influential national firms, with deep roots in business, politics, and the courts. As the firm approached its 100th anniversary, leadership wanted to mark the occasion in a […]

Mine Safety Appliances | backstory

Challenge Getting the core of MSA’s company history When MSA turned 100, they wanted a book that did more than commemorate a date. They wanted a book that celebrated the global legacy of a company that exists to save lives, captured the respect and pride of its employees, and was worthy of a milestone few […]

California Casualty | backstory

Challenge Extend a legacy without rewriting it California Casualty is a family-owned insurance business with a 100-year history of supporting public service professionals across the United States. Their commitment to firefighters, nurses, teachers, peace officers, and others in high-risk roles goes well beyond policies and premiums. It’s about protection with purpose, and relationships that last […]

Pacific National Exhibition | backstory

Challenge Make history fun … and strategic The Pacific National Exhibition (PNE) has been part of British Columbia’s cultural identity since 1910. Over the decades, its grounds have hosted everything from farm shows to roller coasters to musical legends. It’s the place where families return each summer for mini doughnuts, SuperDogs, and memories made in […]