Easton Archery | backstory
Challenge Meaningfully commemorating Easton’s 100-year landmark In December 2019, we teamed up with Salt Lake City’s Easton to help the world’s leading innovator in sport- and hunting-archery celebrate its 100-year anniversary. To commemorate this milestone, our task was to dig deep, write, design, and coordinate the printing of a unique magazine-style book that chronicled the […]
Easton
A third-generation family-owned sporting giant hits the century mark
Bennett Jones | backstory
Challenge Chronicling the century-long evolution of a strong Western Canadian law firm In 1922, Bennett Jones began as a 10-lawyer office in Calgary. Over the next 100 years, it opened six offices in North America, and has grown to become one of Canada’s premier business law firms that clients trust with their most complex legal matters. […]
Bennett Jones
A mighty testament to a premier business law firm and its 100-year journey
Mine Safety Appliances | backstory
Challenge Getting the core of MSA’s company history on record Mine Safety Appliances (MSA) is one of those companies with a genuinely inspiring and noble history. Employee tenure is legendary and staff often refer to “The MSA Way” to describe how and why they make decisions. Ambitious global expansion had brought MSA exciting growth and […]
Mine Safety Appliances
Warning: you’ll need a hanky for the first chapter of this moving company history
California Casualty
Fifth-generation CEO keeps it real and right
Pacific National Exhibition | backstory
Challenge Creating a compelling case during uncertain times North America’s third largest fair, the Pacific National Exhibition (PNE), was heading into its 100th year in a time of uncertainty. The grounds that the PNE had called home since 1910 were being considered for other uses, threatening to displace the PNE to a new location far […]
Pacific National Exhibition
How the PNE used its 100th anniversary to win over its neighbours
California Casualty | backstory
Challenge Creating an anniversary book that’s fresh and modern California Casualty, a family-owned national insurance company headquartered in San Francisco, had done a book over two decades ago for their 75th anniversary and wanted us to update the book for their centennial. We were tasked with chronicling the recent 25 years and giving the new […]
