Work Tag: company anniversary book

Rocky Mountaineer | backstory

Challenge Don’t repeat the corporate history For most companies, a 25th anniversary is the perfect time to publish a corporate history. But Rocky Mountaineer had already done that. Five years earlier, they’d commissioned Trip of a Lifetime by Paul Grescoe, a richly detailed account of the luxury train’s founding and evolution. It was well-written, comprehensive, […]

Taco John’s

A family-owned taco chain hones in on heritage to honour franchise roots

Taco John’s | backstory

Challenge Celebrate 50 years and fuel the future Taco John’s had come a long way since its founding in Cheyenne, Wyoming in 1969. What began as a single taco stand had grown into a quick-service Mexican food chain with more than 350 restaurants across 23 U.S. states — a bold, beloved brand with a fiercely […]

Mine Safety Appliances | backstory

Challenge Getting the core of MSA’s company history When MSA turned 100, they wanted a book that did more than commemorate a date. They wanted a book that celebrated the global legacy of a company that exists to save lives, captured the respect and pride of its employees, and was worthy of a milestone few […]

California Casualty | backstory

Challenge Extend a legacy without rewriting it California Casualty is a family-owned insurance business with a 100-year history of supporting public service professionals across the United States. Their commitment to firefighters, nurses, teachers, peace officers, and others in high-risk roles goes well beyond policies and premiums. It’s about protection with purpose, and relationships that last […]

Pacific National Exhibition | backstory

Challenge Make history fun … and strategic The Pacific National Exhibition (PNE) has been part of British Columbia’s cultural identity since 1910. Over the decades, its grounds have hosted everything from farm shows to roller coasters to musical legends. It’s the place where families return each summer for mini doughnuts, SuperDogs, and memories made in […]