Legrand International | backstory
Challenge Make leadership communication feel like leadership As a global leader in electrical and digital building infrastructure, Legrand knows complexity. Their executives are fluent in systems, markets, product lines, and performance. But when it came to sharing stories that connected emotionally with clients or teams, many team members struggled to find the right voice. Legrand’s […]
APi Group
Unifying culture across a fast-growing safety services empire
APi Group | backstory
Challenge Align sorytelling with leadership culture APi Group is a family of construction, safety, and service companies operating in over 20 countries with more than 25,000 team members. What unites them all isn’t just a shared business model. It’s a commitment to building great leaders. Leadership is embedded in APi Group’s identity. They promote it […]
Lundbeck | backstory
Challenge Build alignment through story, not silo Lundbeck Canada is a pharmaceutical company focused on brain health, and a tight-knit part of a larger global network. Its Canadian team is collaborative, curious, and deeply committed to improving lives. But like many growing organizations, alignment can become a challenge when teams operate with different priorities, timelines, […]
adidas | backstory
Challenge Escaping the corporate echo chamber In 2017, adidas was on a mission to evolve. The corporate communications team had spent three years moving from a basic comms function to an integrated team focused on building reputation and driving employee engagement. There were new staff, new positions, and a renewed emphasis on what the team […]
adidas
Helping a legendary sports brand own its founder’s values through story