Legrand International | backstory
Challenge Three months to create a story arc that Legrand stakeholders can ‘live’ by Coinciding with the earliest stages of electrification in the late 19th century, Legrand’s heritage runs deep. In 1984, Legrand finally entered the North American market. Their foundations in electrical services grew into market-share dominance, partly thanks to some big strategic acquisitions. […]
APi Group
Construction company makes every employee a leader through storytelling
APi Group | backstory
Challenge Ingraining APi’s purpose at a personal level to inspire all of its people In April 2018, APi Group invited us to help meaningfully mobilize their purpose: Building Great Leaders. They needed a strategy to build better connections between their internal and external people, who come from a wide range of leadership levels, backgrounds, and […]
Lundbeck | backstory
Challenge Building a powerful storytelling culture at Lundbeck Canada Here’s a truth we often lead with: many of our peers may be secretly anxious about their storytelling ability. It is an important skill, and while it may seem daunting, the good news is that with a few simple tools and the drive to foster stronger […]
