KPMG Global
Offering 273,000 accounting professionals the opportunity to improve their storytelling chops
KPMG Global | backstory
Challenge Can storytelling help rethink KPMG’s purpose amidst a brand and culture refresh? In 2021, KPMG Global was at odds with their purpose statement. It was pithy, but difficult for employees to relate to. KPMGers weren’t easily able to explain the impact the business can have on clients, or how their own work inspired themselves […]
