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John Burns

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The immediate, uninformed answer might be vanity. In fact, modesty is the bigger problem when getting a life story down on record….
Relationships, be they collegial or romantic, start with courtship. When onboarding new hires, that’s where the values conversations should begin as well…
Emotion drives consumer decision-making, so how can successful brands identify and utilize this for meaningful positioning, differentiation, and authentic storytelling?…
Many businesses want to celebrate accomplishments like growth, acquisition, and milestone anniversaries, and they aren’t ready to disappear…
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John Burns

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