Echo partnered closely with TCS to develop Hearts & Minds: 150 Years of Trinity College School, a commemorative book that reads less like an archive and more like a living memoir.

From the opening scene — a morning chapel service in light fall drizzle — it’s clear this is not a conventional institutional history.

It is about place. It is about routine. It is about how small, sensory moments — knuckle bumps, chapel hush, soccer balls on gravel paths — can echo across decades.

Editorially, Echo helped shape a story structured around memory and rhythm, not just chronology.

The content blends:

• The big events (fires, rebuilds, world wars, and changing cultural tides)
• With the smaller stories (nicknames, family lineages, and dormitory initials etched into wainscotting)
  Alumni voices are woven in, as are the names of beloved characters — Skook, Goo, Darth Vera — known to generations like folklore.

Design-wise, the book reflects the school’s character:

• Full-bleed photography paired with inset archival images for contrast and continuity
• Elegant serif typography that references the school’s Anglican heritage
• Section openers that breathe—anchored by quiet, dignified white space
• Visual layering that mirrors the school itself: old stone, new faces, timeless light

Echo’s work was also informed by our extensive experience with educational institutions — from Shawnigan Lake to Stratford Hall to Salt Lake Community College — each project a new expression of place-based storytelling.