lululemon | backstory

Challenge Communicate culture at a crucial time In 2007, yoga retailer lululemon athletica had a problem that most would be happy to have. The company was growing explosively, opening as many as three stores a month. Founder and CEO Chip Wilson was worried that the pace of expansion would dilute lululemon’s famously unique corporate culture […]

lululemon

lululemon red outdoor signage

Bottling an iconic athleisure brand’s secret sauce (it’s all about culture)

Robert H. Lee | backstory

Challenge Telling Bob’s whole story We’d been hoping to work with Bob Lee for years. The real estate legend had a remarkable story; from humble beginnings in Vancouver’s Chinatown, his name now graces buildings throughout the city thanks to his generous philanthropic contributions. However, when we sat down with Bob, he was clear that the […]

Interface | backstory

Challenge A whole lot more to modular flooring The founding of Interface, and its moonshot sustainability moment, has been celebrated before. While there are books and films about Ray Anderson and the early years of Interface, the philosophy of the company had yet to be fully told. Interface champions a unique approach that fuses design, […]

Interface

How a flooring business became the most sustainable company in the world

Easton Archery | backstory

Challenge Meaningfully commemorating Easton’s 100-year landmark In December 2019, we teamed up with Salt Lake City’s Easton to help the world’s leading innovator in sport- and hunting-archery celebrate its 100-year anniversary. To commemorate this milestone, our task was to dig deep, write, design, and coordinate the printing of a unique magazine-style book that chronicled the […]

Salt Lake Community College | backstory

Challenge Chronicling the extraordinary evolution of a Utah college system We are big champions of a good school story at ECHO. In the spring of 2021, we partnered with SLCC, making for another Utah-based friendship since our collaboration with Easton Archery. We were honoured to be invited to help mark the 75-year milestone and the school’s […]

Mercer International | backstory

Challenge How do you tell a story on sustainability with data? In 2021, we partnered with Mercer international, a leading provider of renewable bio-based forest products. Our mission was to work with Mercer’s communications teams in Canada and Germany to build a unique, accurate, and engaging sustainability report — a first for the company. As […]