Samantha Reynolds
Our team Samantha founded Echo in 1999, and under her leadership, the storytelling firm has been trusted by over 400 global enterprises and prominent families to preserve their legacies. Samantha was named one of British Columbia’s “Top 40 under 40” in 2005. She is a frequent speaker and panelist on the topic of how families […]
John Burns
Our team John Burns is president of ECHO Storytelling Agency, where he pursues his highest personal values of service and utility, connecting the talents and passions of staff with the business hopes and challenges of his clients. And somehow, within all this, improving processes and efficiencies to maximize profitability. John spent over 20 years in […]
Paulina Cameron
Our team Paulina believes in the power of bold leadership and meaningful conversations. She is a rare kind of growth leader — someone who brings clarity when things are complex and knows how to turn dreams into a reality that holds. She brings these skills to ECHO as our Chief Growth Officer, and to our […]
Ali Smith-Cairns
Our team Ali has been working in writing and publishing in some capacity for the better part of her 25-year career. With stints at academic publishers and trade publishers, associations, non-profits and online magazines, being steeped in storytelling and all the mechanics behind it has always driven her. When she landed at ECHO in 2017, […]
Cathy Smith
Our team Cathy has spent over 30 years in design, starting out in ad agencies, navigating the freelance hustle, and co-partnering a design firm before landing at Echo, where she spent the last 15 years working on nearly 100 books. Along the way, she’s picked up some awards (and a lot of coffee habits). As […]
Matt O’Grady
Our team Former Editor-in-Chief of BCBusiness. Former B.C. Bureau Chief for The Globe and Mail. Former Executive Editor of Canadian Business. Recipient of several National Magazine Award nominations, Western Magazine Award nominations and a Jack Webster Award nomination for journalistic excellence. Graduate of the Queen’s School of Business, the Canadian Securities Course and SFU’s Master […]
Krista Zerbin
Our team With over a decade of experience as a professional photographer, Krista has built a diverse portfolio creating custom content for clients across industries. An internationally licensed landscape photographer with work featured on prominent travel media platforms, Krista is dedicated to capturing the beauty and emotion of both natural and human stories. This passion […]
Cali McTavish
Our team As a third-generation member of a family office, Cali knows firsthand the unifying power of a shared family story—and the deep comfort that comes from preserving an elder’s memories for the next generation to enjoy and learn from. Storytelling has been the throughline of her career. Before joining Echo, she spent four years […]
Mike Correia
Our team Has over 25 years in the print industry as a pre-press specialist and has held many print industry positions such as Production Manager for local publication the Georgia Straight. Born and raised first generation Vancouverite. Six-word memoir Oh crap, I did it again. Favourite book The Outsiders by SE Hilton Deepest fear What’s […]
Lacey Boggan
Our team As a first generation Canadian born and bred in East Vancouver, Lacey has always been fascinated with the way storytelling binds families and communities together across time. Using her background in healthcare and psychology, she uses evidence-based approaches to empower those in her community, so they can pursue realistic and supportive mental-health goals. […]