Summary
As lululemon athletica faced huge growth and an IPO, the yoga retailer asked us to help them preserve their all-important culture. We created a culture book that captured their voice, values, and people as they scaled across 700 stores. It was a project that built connection from the inside out.
Culture is such a critical part of lululemon and this book captures it so well. It’s been a huge hit amongst our staff, who now feel even more connected to our story.
Chip Wilson
Founder, lululemon
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