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Elevate To Greatness by lululemon

Summary

As lululemon athletica faced huge growth and an IPO, the yoga retailer asked us to help them preserve their all-important culture. We created a culture book that captured their voice, values, and people as they scaled across 700 stores. It was a project that built connection from the inside out.

Flat lay image of front cover of lululemon's custom brand culture book, Elevate to Greatness.
Close up of an iconic page and pull quote from lululemon's custom brand culture book, Elevate o Greatness
Culture is such a critical part of lululemon and this book captures it so well. It’s been a huge hit amongst our staff, who now feel even more connected to our story.

Chip Wilson

Founder, lululemon
Close up of dedication quote by Chip Wilson to employees from a spread in lululemon's custom brand culture book, Elevate to Greatness
Flat lay image of book spread from lululemon's custom brand culture book, Elevate to Greatness
Product image for lululemon's custom brand culture book, Elevate to Greatness.
Close up image of employees in lululemon's custom brand culture book, Elevate to Greatness

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