Case study // Mercer International
Capturing the Mercer Way with a one-of-a-kind sustainability report
“This is a significant milestone in our company's history and I wanted to thank you for all your great work. The effort required to produce such a high quality report with the complete framework disclosures was incredible. This document will be very instrumental in aligning our Mercer Way and has done such a nice job in telling our story. I wanted to personally thank the whole team at ECHO Storytelling for everything you put into this project.”
— Bill Adams, Mercer International Vice President of Sustainability and Innovation
CHALLENGE: How do we tell an impactful sustainability story?
In 2021, we partnered with Mercer international, a leading provider of renewable bio-based forest products. Our mission was to work with Mercer’s communications teams in Canada and Germany to build a unique, accurate, and engaging sustainability report — a first for the company. As a diverse team operating across 3 continents and 10 facilities, Mercer’s leadership needed a report that stood out from typical data-heavy corporate publications, while deepening trust with stakeholders and showcasing the company’s commitment to sustainable practices.
SOLUTION: Brand book meets sustainability report
When acquiring stakeholder buy-in, data is everything. With the help of a detailed materiality assessment process, Mercer found a way to engage stakeholders to determine how important specific environmental, economic, and social issues are to them. These insights helped us design a unique report that conveyed the Mercer Way – who the company is at its core. Alongside the numbers, we were able to interview stakeholders inside the company and in the communities where they work to tell the stories behind the figures. Along the way, we also saw an opportunity to cement Mercer’s brand story – one of sustainability across everything they do, from manufacturing to hiring to community engagement and beyond.
The report is available via Mercer’s website and social media channels, but also as a physical book, available in both English and German. Read Mercer’s 2021 Sustainability Report here.
FROM THE CLIENT
“This is a significant milestone in our company’s history and I wanted to thank you for all your great work. The effort required to produce such a high quality report with the complete framework disclosures was incredible. This document will be very instrumental in aligning our Mercer Way and has done such a nice job in telling our story. I wanted to personally thank the whole team at ECHO Storytelling for everything you put into this project.”
— Bill Adams, Vice President, Sustainability and Innovation, Mercer International
More to the story ...
We printed this report with Mitchell Press, a local Climate Smart certified printer that is dedicated to minimizing environmental impact at every stage in the production and printing process. Initiatives such as recycling 100% of their manufacturing waste, including downcycling leftover ink for use in newspapers and converting their own emissions into clean, usable fuel have allowed them to achieve the highest possible Blueline Ranking, which assesses North American printers according to conservation and sustainability criteria. The report also used 100% PCW (post-consumer waste) paper, which is produced at Rolland’s mill in Quebec.
Learn more about Mitchell’s commitment as a Green Printer here.