
Summary
To celebrate its 100th birthday, the Pacific National Exhibition partnered with Echo on 100 Years of Fun, a vivid, crowd-pleasing book packed with stories, photos, and infographics. Behind the fun was a smart strategy: remind British Columbians why the PNE still matters, and rally support for its future.


We just cracked the first carton and unwrapped our very first 100th anniversary commemorative book. It is absolutely spectacular and surpasses our expectations in its grandeur.
Shelley FrostVP of Marketing, PNE
Stunning, elegant, vibrant and colourfully fun...just what we wanted. Thank you all for being so talented and great to work with. We couldn't be happier that we put this project in your hands!
Shelley FrostVP of Marketing, PNE









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