Summary
Luxury rail company Rocky Mountaineer marked its 25th anniversary with a very different kind of book. Having already published a corporate history, the new project focused on brand, guest experience, and team culture. It became the definitive internal reference for a company built on storytelling.
It was amazing watching our employees open their books and flip through the pages. There were lots of smiles. Everyone has been blown away with how beautiful it is, and our CEO is very proud of it.
Heather Phillips
Marketing Manager, Rocky Mountaineer
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