Summary
Mexican quick-service chain Taco John’s marked 50 years in business with a bold anniversary book designed to honour its roots and spark interest from future franchisees. Echo helped the brand capture its history, culture, and flavour … one story at a time.
I’ve heard back from many people who said they read it with lots of laughter and tears. That’s exactly what we’d hoped for.
Jim Creel
President, Taco John’s
Want to show future partners what your brand is made of?
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Serving up a dining icon’s culture with a side of craft cocktails
- Company stories
- restaurants
- JOEY Restaurants
- Culture book + magazine
After a beloved CEO passes away, here’s how his company paid tribute
- Company stories
- healthcare
- Centene
- “About Us” + legacy video
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- Company stories
- travel
- Rocky Mountaineer
- 25th anniversary commemorative book