Summary
Mexican quick-service chain Taco John’s marked 50 years in business with a bold anniversary book designed to honour its roots and spark interest from future franchisees. Echo helped the brand capture its history, culture, and flavour … one story at a time.
I’ve heard back from many people who said they read it with lots of laughter and tears. That’s exactly what we’d hoped for.
Jim Creel
President, Taco John’s
Want to show future partners what your brand is made of?
Let’s build a company story they’ll want to join. If you liked this one, you’ll love these.
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A Canadian restaurant chain marks 25 years and breaks into the LA food scene with style
- Company stories
- restaurants
- JOEY Restaurants
- Culture book + magazine
After a beloved and long-time CEO passes away, here’s how his company paid tribute
- Company stories
- healthcare
- Centene
- “About Us” + legacy video
How a luxury travel brand sold out its first book edition in less than a week
- Company stories
- travel
- Rocky Mountaineer
- 25th anniversary commemorative book