lululemon | backstory

Challenge Keep the soul while scaling fast In 2007, lululemon was growing faster than anyone could have predicted. Three stores were opening every month. New hires were pouring in. The company was evolving from a local favourite into an international force. But with that kind of acceleration came a real risk: The culture that had […]

lululemon

lululemon red outdoor signage

How an iconic athleisure brand cracked the culture code

Robert H. Lee | backstory

Challenge Capture the life of a father and a builder When the Lee family reached out to Echo, their goal was deeply personal. Robert (Bob) H. Lee had lived a remarkable life. He had risen from modest beginnings to become one of Vancouver’s most respected entrepreneurs and civic leaders. He was known for his real […]

Interface

From carpet tiles to carbon negative: a bold green pivot for a flooring business

Mercer International | backstory

Challenge Go beyond compliance reporting Mercer international is a leading global producer of pulp, lumber, cross-laminated timber, and green energy. They operate across Germany, Canada, and the United States, with a workforce and footprint as diverse as their markets. When they approached Echo, they were preparing to publish their first-ever sustainability report. But Mercer didn’t […]

Salt Lake Community College | backstory

Challenge Tell a complex, human-centred story Salt Lake Community College (SLCC) has always been about access. Since its founding, it has helped students of every background pursue meaningful, skills-based education, whether in healthcare, manufacturing, arts, or business. SLCC’s 75th anniversary was a moment to celebrate those achievements and, more importantly, to reaffirm the school’s vision […]

Easton Archery | backstory

Challenge Celebrate a century without losing the plot Easton is one of those rare companies that helped shape an entire sport. From its earliest aluminum arrows in the 1940s to its place in every Olympic archery final since 1972, Easton has left its mark on the field and in the hearts of archers around the […]

USP | backstory

Challenge Turn a quiet giant into a story people want to share For two centuries, the U.S. Pharmacopeial Convention (USP) has quietly shaped public health. Its standards and scientific expertise underpin the quality of medicines and foods in over 140 countries. But when it came time to celebrate that history, and point toward the future, […]