Media Tag: video

Legrand International | backstory

Challenge Make leadership communication feel like leadership As a global leader in electrical and digital building infrastructure, Legrand knows complexity. Their executives are fluent in systems, markets, product lines, and performance. But when it came to sharing stories that connected emotionally with clients or teams, many team members struggled to find the right voice. Legrand’s […]

GHD Global Engineers | backstory

Challenge Make storytelling a global skillset GHD is a global professional services company with teams working across five continents in engineering, architecture, construction, digital, and environmental services. The company is united by a shared purpose: “Together with our clients, we create lasting community benefit.” But its internal and external messaging didn’t always reflect that purpose […]

Centene

After a beloved CEO passes away, here’s how his company paid tribute

#TellThemNow | backstory

Challenge A rebrand rooted in purpose As Echo approached a company-wide rebrand, we asked ourselves a question that demanded honesty: What’s our reason for being? The answer came clearly: to help people connect more deeply with those who matter most. We’re in the business of stories … but not just any stories. The kinds you […]

#TellThemNow

The power of saying what matters, before it’s too late

#WhatWillYouSay | backstory

Challenge Giving motherhood new meaning “Behind all your stories is always your mother’s story,because hers is where yours begins.” – Mitch Albom I was raised as an only child by a single mom so perhaps it’s not surprising that I’ve always had deep feelings about motherhood. When I was little, my mom and I were […]

#WhatWillYouSay

This video turned silence into purpose (and who doesn’t love a good cry?)

Science World | backstory

Challenge Inspiring collective action through story When the Vancouver science centre Science World approached Echo, they had recently launched Symbiosis, a one-off initiative to strengthen science education, workforce readiness, and community impact across British Columbia. The idea was clear but complex. They needed a video that could rally attention, explain the value of the movement, […]