Legrand International
How a simplified brand story helped this electrical giant onboard new acquisitions
Legrand International | backstory
Challenge Three months to create a story arc that Legrand stakeholders can ‘live’ by Coinciding with the earliest stages of electrification in the late 19th century, Legrand’s heritage runs deep. In 1984, Legrand finally entered the North American market. Their foundations in electrical services grew into market-share dominance, partly thanks to some big strategic acquisitions. […]
GHD Global Engineers
Story-driven training gets a team of rationalists to lead with empathy
GHD Global Engineers | backstory
Challenge Harnessing the power of story to unify a high-impact global business and bring their values into action In 2021, GHD discovered ECHO and our storytelling training service. They needed a way to give employees from their divisions in the Americas, EMEA, and Asia-Pacific regions the practical skills to foster culture, connect both internally and […]
Centene
After a beloved and long-time CEO passes away, here’s how his company paid tribute
Science World | backstory
Challenge Inspire donor and partner support for Symbiosis, an educational project by Science World Vancouver’s Science World is passionately committed to fostering learning across British Columbia. In May 2017, they implemented a visionary project called Symbiosis that pairs kids (particularly in under-served communities) with mentors outside their regular schooling to encourage their interests in STEAM. […]
#TellThemNow
We launched our own rebrand with a viral Father’s Day video that hit 1M views in a week
What will you say?
Emotional engagement is our love language (and who doesn’t love a good cry?)
Science World
A brand video that got this science organization’s donors giddy about STEAM
#TellThemNow | backstory
Challenge Time to break into a new medium Things were changing at ECHO. After 15 years as a custom memoir publishing business, we were itching to explore new projects in film, magazine and digital mediums. Film was particularly attractive: as part of our transformation from Echo Memoirs to ECHO Storytelling Agency, we had recently attracted […]
