lululemon
How an iconic athleisure brand cracked the culture code
lululemon | backstory
Challenge Keep the soul while scaling fast In 2007, lululemon was growing faster than anyone could have predicted. Three stores were opening every month. New hires were pouring in. The company was evolving from a local favourite into an international force. But with that kind of acceleration came a real risk: The culture that had […]
Interface
From carpet tiles to carbon negative: a bold green pivot for a flooring business
Interface | backstory
Challenge Celebrate 50 years without looking backward Interface is known for leadership in two things: design and sustainability. For five decades, the company has helped define what flooring can be, from beautiful, functional surfaces to materials that push environmental innovation forward. As their 50th anniversary approached, Interface didn’t want a retrospective. They wanted a celebration […]
JOEY Restaurants
Serving up a dining icon’s culture with a side of craft cocktails
Easton Archery | backstory
Challenge Celebrate a century without losing the plot Easton is one of those rare companies that helped shape an entire sport. From its earliest aluminum arrows in the 1940s to its place in every Olympic archery final since 1972, Easton has left its mark on the field and in the hearts of archers around the […]
Easton
A sporting brand story that starts with family, not gear
The JOEY Story | backstory
Challenge Celebrate culture, not just growth For 25 years, JOEY Restaurants had built a name for elevated casual dining with smart interiors, a strong service model, and a bold West Coast brand. But internally, what really set JOEY apart was its performance-driven coaching culture. From servers to executive chefs, team members were mentored, not managed. […]
Arc’teryx | backstory
Challenge Growth that risked the culture Arc’teryx was at a tipping point. The outdoor performance company had become a global force, with new hires joining every week and international expansion moving quickly. But three-quarters of employees had been with the company for less than three years. The risk? Losing the edge, spirit, and clarity of […]
Arc’teryx
Turning culture into a compass for an outdoor innovator’s global growth