Building a storytelling culture

Ideas to drive engagement through storytelling, from new employees to seasoned leaders.

A workshop facilitator once asked me if I had an example of how cross-platform publishing actually helped a business. My answer was “grass”…
Notes on a dear-to-us technology that hundreds of years of progress are having difficulty replacing: the printed book…
We’ve already talked about origin stories, but identifying those who are positively contributing to your culture can go a long way to larger change…
Emotion drives consumer decision-making, so how can successful brands identify and utilize this for meaningful positioning, differentiation, and authentic storytelling?…
Many businesses want to celebrate accomplishments like growth, acquisition, and milestone anniversaries, and they aren’t ready to disappear…
Many leaders think that storytelling is an inherited trait, like charm or charisma. But that’s not true. Everybody can learn to be a better storyteller—if they’re willing to put in the work…
Just as every person has an authentic, nuanced story to tell, so should a business. In doing so, you make the brand, well, more human…
Breaking bread was the only way I could quickly move past the transactional nature of client work into the rich terrain of discovering what they really needed from us. I couldn’t imagine doing business any other way — until, of course, I had to…
As a leader, you’re already telling stories to colleagues, boards, superiors, and employees, all with the goal of encouraging your audience to take action. How do you tell those stories well?…

Straight out of Forbes

Your dose of storytelling expertise from our founder and CEO via Forbes Agency Council. Read all our Forbes articles here.

Brains behind the blog

Samantha Reynolds

John Burns

Alison Smith-Cairns

Matt O’Grady

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