Emotion drives consumer decision-making, so how can successful brands identify and utilize this for meaningful positioning, differentiation, and authentic storytelling?…
Many leaders think that storytelling is an inherited trait, like charm or charisma. But that’s not true. Everybody can learn to be a better storyteller—if they’re willing to put in the work…
Breaking bread was the only way I could quickly move past the transactional nature of client work into the rich terrain of discovering what they really needed from us. I couldn’t imagine doing business any other way — until, of course, I had to…
As a leader, you’re already telling stories to colleagues, boards, superiors, and employees, all with the goal of encouraging your audience to take action. How do you tell those stories well?…
Meet the Echo Digest. Every other week, we share new (and timeless) stories, knowledge, and ideas that inspire what we do every day, and a sneak peek into what happens in the Echoverse.