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Building a storytelling culture

Ideas to drive engagement through storytelling. From new employees to seasoned leaders, and for enterprising families who think generationally.

Why business storytelling matters (and how to do it)

  • | 6 min
A workshop facilitator once asked me if I had an example of how cross-platform publishing actually helped a business. My answer was “grass”…

Use this 500-year-old technology to tell your story

  • | 4 min
Notes on a dear-to-us technology that hundreds of years of progress are having difficulty replacing: the printed book…

Using storytelling to change your corporate culture

  • | 2 min
We’ve already talked about origin stories, but identifying those who are positively contributing to your culture can go a long way to larger change…

The business case for honest storytelling

  • | 4 min
Emotion drives consumer decision-making, so how can successful brands identify and utilize this for meaningful positioning, differentiation, and authentic storytelling?…

How to battle digital amnesia

  • | 4 min
Many businesses want to celebrate accomplishments like growth, acquisition, and milestone anniversaries, and they aren’t ready to disappear…

Why C-Suite executives need to master great storytelling

  • | 4 min
Many leaders think that storytelling is an inherited trait, like charm or charisma. But that’s not true. Everybody can learn to be a better storyteller—if they’re willing to put in the work…

3 lessons for building your authentic brand story

  • | 4 min
Just as every person has an authentic, nuanced story to tell, so should a business. In doing so, you make the brand, well, more human…

5 caring ways to remotely revive your client relationships

  • | 4 min
Breaking bread was the only way I could quickly move past the transactional nature of client work into the rich terrain of discovering what they really needed from us. I couldn’t imagine doing business any other way — until, of course, I had to…

4 ways storytelling will improve your leadership

  • | 4 min
As a leader, you’re already telling stories to colleagues, boards, superiors, and employees, all with the goal of encouraging your audience to take action. How do you tell those stories well?…

3 fundamental truths about good storytelling

  • | 3 min
If your goal is to connect deeply with customers, employees, or grandchildren, the effort to tell deeper stories will pay off in exponentially rewarding ways….

Topics to mull over

Straight out of Forbes

Your dose of storytelling expertise from our founder and CEO via Forbes Agency Councils. Read more of our Forbes content here.

Brains behind the blog

Sam Reynolds headshot_1000px

Samantha Reynolds

  • Founder + CEO
John-burns_headshot_1000px

John Burns

  • President
Ali-Smith-Cairns_headshot_1000px

Alison Smith-Cairns

  • Director of People + Projects
Matt-Ogrady_headshot_1000px

Matt O’Grady

  • Editorial Director

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