Surprise, Entertain, Win: Our Best Posts of 2015

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2015 was a year of transformation for Echo. We began the year as Echo Memoirs, but quickly rebuilt ourselves from the ground up, and Echo Storytelling Agency was born in April 2015. Our core purpose? To inspire everyone to tell authentic, powerful stories. Over the year, we’ve written a lot of blog posts digging into the how and why of storytelling. Here’s a cheatsheet of our best posts of 2015 – as we like to say, it’s a shot of pure storytelling goodness.

Rebranding Done Right: A Burberry Tale

Fashion’s comeback kid smartly included legacy branding in developing its new story of contemporary British cool.

The Story Behind the Making of #TellThemNow

We’ve told a lot of great stories in our time here at Echo, but the #TellThemNow viral video blew us away. Trending on Twitter, international media attention, taking phone calls from people who said we’d changed their life – all because we asked one simple question.

The ROI of Brand Storytelling

Wherein we discuss the value of storytelling. (The dollars and cents value.)

Why Business Storytelling Matters (And How To Do It)

Echo’s Director of Content Strategy, Shannon Emmerson, cracks open internal business storytelling in a post about grass. Really.

How I Learned to Stop Worrying and Love Storytelling

John Burns, Echo’s Story Director, explains his journey as “recovering journalist”. Key for all those new to the brand storytelling business.

This Should Be Your Next Skills Upgrade

Distributed content. If you haven’t heard of it, read this first – and then get Googling.

Use Storytelling To Master Your Next Pitch

Storytelling can be a powerful tool for business development – just ask Elon Musk.

Why Authenticity is the Holy Grail for Your Brand

Published as a companion piece to Sam’s talk at Vancouver’s Creative Mornings, this is core to Echo’s process. In order for storytelling to work, we’ve got to be prepared to drop our guard.

3 Stellar Examples of Company Anniversary Marketing

A company anniversary can be a great marketing opportunity. Take inspiration (and check your calendar).

There you go – nine of our best posts of 2015. Our challenges for 2016? Talking about print vs. digital, defining what a brand means today, getting back to true storytelling – and probably another playlist or two. We’d love to hear from you about your own storytelling experiences (@echostories or hit us at Here’s to a new year!