Summary
Outdoor equipment and apparel brand Arc’teryx was growing fast, and knew its culture could slip through the cracks. To keep their edge, they asked Echo to help capture the company’s values, purpose, and identity in a bold onboarding book built for the next chapter.
You brought true storytelling genius to this quest. You grasped our culture right away and understood exactly how to help us find our authentic story. Your insights were invaluable and your focus and energy contagious.
Drummond Lawson
Chair of Global Culture Committee, Arc’teryx
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- Interface
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