Interface | backstory
Challenge A whole lot more to modular flooring The founding of Interface, and its moonshot sustainability moment, has been celebrated before. While there are books and films about Ray Anderson and the early years of Interface, the philosophy of the company had yet to be fully told. Interface champions a unique approach that fuses design, […]
Interface
How a flooring business became the most sustainable company in the world
Mercer International | backstory
Challenge How do you tell a story on sustainability with data? In 2021, we partnered with Mercer international, a leading provider of renewable bio-based forest products. Our mission was to work with Mercer’s communications teams in Canada and Germany to build a unique, accurate, and engaging sustainability report — a first for the company. As […]
Bennett Jones | backstory
Challenge Chronicling the century-long evolution of a strong Western Canadian law firm In 1922, Bennett Jones began as a 10-lawyer office in Calgary. Over the next 100 years, it opened six offices in North America, and has grown to become one of Canada’s premier business law firms that clients trust with their most complex legal matters. […]
GHD Global Engineers
Story-driven training gets a team of rationalists to lead with empathy
Bennett Jones
A mighty testament to a premier business law firm and its 100-year journey
Science World | backstory
Challenge Inspire donor and partner support for Symbiosis, an educational project by Science World Vancouver’s Science World is passionately committed to fostering learning across British Columbia. In May 2017, they implemented a visionary project called Symbiosis that pairs kids (particularly in under-served communities) with mentors outside their regular schooling to encourage their interests in STEAM. […]
Deans Knight Capital
Dropping wealth tips (and f-bombs) in this tongue-in-cheek commemorative piece
Bennett | backstory
Challenge Capturing the Bennett Group of Companies’ 50 year story while honouring the very personal tale of its driving force, Marcia Taylor A 50th anniversary is a huge milestone, and the Bennett Family of Companies had a ripe opportunity to mark this moment in a meaningful way. In March 2024, the group would hold its […]
