lululemon | backstory

Challenge Keep the soul while scaling fast In 2007, lululemon was growing faster than anyone could have predicted. Three stores were opening every month. New hires were pouring in. The company was evolving from a local favourite into an international force. But with that kind of acceleration came a real risk: The culture that had […]

lululemon

How an iconic athleisure brand cracked the culture code

Robert H. Lee

One real estate entrepreneur’s story of vision, risk, and remembrance

Robert H. Lee | backstory

Challenge Capture the life of a father and a builder When the Lee family reached out to Echo, their goal was deeply personal. Robert (Bob) H. Lee had lived a remarkable life. He had risen from modest beginnings to become one of Vancouver’s most respected entrepreneurs and civic leaders. He was known for his real […]

Interface | backstory

Challenge Celebrate 50 years without looking backward Interface is known for leadership in two things: design and sustainability. For five decades, the company has helped define what flooring can be, from beautiful, functional surfaces to materials that push environmental innovation forward. As their 50th anniversary approached, Interface didn’t want a retrospective. They wanted a celebration […]

Interface

From carpet tiles to carbon negative: a bold green pivot for a flooring business

Salt Lake Community College | backstory

Challenge Tell a complex, human-centred story Salt Lake Community College (SLCC) has always been about access. Since its founding, it has helped students of every background pursue meaningful, skills-based education, whether in healthcare, manufacturing, arts, or business. SLCC’s 75th anniversary was a moment to celebrate those achievements and, more importantly, to reaffirm the school’s vision […]

Salt Lake Community College

This Utah college’s 75-year story is just getting started

Easton Archery | backstory

Challenge Celebrate a century without losing the plot Easton is one of those rare companies that helped shape an entire sport. From its earliest aluminum arrows in the 1940s to its place in every Olympic archery final since 1972, Easton has left its mark on the field and in the hearts of archers around the […]

Easton

A sporting brand story that starts with family, not gear