Interface | backstory
Challenge Celebrate 50 years without looking backward Interface is known for leadership in two things: design and sustainability. For five decades, the company has helped define what flooring can be, from beautiful, functional surfaces to materials that push environmental innovation forward. As their 50th anniversary approached, Interface didn’t want a retrospective. They wanted a celebration […]
Interface
From carpet tiles to carbon negative: a bold green pivot for a flooring business
Mercer International | backstory
Challenge Go beyond compliance reporting Mercer international is a leading global producer of pulp, lumber, cross-laminated timber, and green energy. They operate across Germany, Canada, and the United States, with a workforce and footprint as diverse as their markets. When they approached Echo, they were preparing to publish their first-ever sustainability report. But Mercer didn’t […]
GHD Global Engineers
Training a global team of rationalists to tell their most human stories
Bennett Jones
A mighty testament to a premier law firm’s century of national service
Bennett Jones | backstory
Challenge Mark a milestone with meaning Bennett Jones began in Calgary in 1922. What started as a regional law office grew into one of Canada’s most respected and influential national firms, with deep roots in business, politics, and the courts. As the firm approached its 100th anniversary, leadership wanted to mark the occasion in a […]
Deans Knight Capital
A bold investor drops wealth tips (and f-bombs) into his firm’s story
Bennett
How a bootstrapped, woman-led freight company proved values drive velocity
Bennett | backstory
Challenge Capture 50 years of growth without losing the heart Bennett began with one woman and a single truck.When her husband unexpectedly died in 1974, Marcia Taylor was left with the business but no clear plan for this unlooked-for future. But with the help of family, loyal workers, and her faith in God, she parlayed […]
Science World | backstory
Challenge Inspiring collective action through story When the Vancouver science centre Science World approached Echo, they had recently launched Symbiosis, a one-off initiative to strengthen science education, workforce readiness, and community impact across British Columbia. The idea was clear but complex. They needed a video that could rally attention, explain the value of the movement, […]