Our Team

Jeff Pelletier,
Director of Video Strategy

Jeff Pelletier

I help businesses get and measure results from their video marketing.

Favourite book
Meditations of John Muir, compiled and edited by Chris Highland

Six-word memoir
Anything worth doing is worth overdoing.


  • Author of The Inbound Video Marketing Playbook
  • Founder and CEO of Basetwo Media, an agency that’s been helping businesses get results with video since 2004
  • Co-leader of Vancouver’s Hubspot Users Group

Featured Work

Deepest fear

Running out of time, dying full of ideas.